It is important to uncover leadership’s view on how well your company is doing with respect to business growth. This Truth provides a framework for exploring seven areas to determine the "reality" of how things are going. The seven areas are:
- Achieving Desired Business Results: how well is your company doing?
- Driving Desired Culture: are the right behaviors and experiences in place to inspire and motivate your employees?
- Knowing Your Target Customers: does your company have the right knowledge about customers in order to influence their purchase decisions?
- Understanding Experiences: what is the employee experience like working for your company? How about the customer experience?
- Recognizing Your Company's Brand Positioning: how well do you understand your positioning in the market?
- Implementing Important Initiatives: how well do you develop actionable plans and assign appropriate ownership and timing for getting stuff done?
- Marketing Effectively To Customers: are you marketing strategically and responsibly?
Everyone has their own view of reality with respect to how well the company is performing and failing to uncover the perspectives of leaders is a big mistake. Too often, the executive leadership assumes they know what their fellow leaders think about how things are going. Or they are too afraid to ask. Not finding out is way more painful in the long run as realities trickle down throughout the company and influence the hearts and minds of employees who are responsible for enhancing the work culture and delighting customers.